Suicide Prevention Month Strategic Communications

Executive Messaging for VA’s Office of Transition and Economic Development (OTED)

I developed the strategic communications plan* and executive briefing for VA’s Suicide Prevention Month campaign to help Veterans better understand and access lifesaving mental health resources. The campaign aligned with the VA’s national strategy and emphasized a ā€œOne VAā€ experience to avoid confusion and ensure consistency across platforms. I created messaging, outreach strategies, and social media content that encouraged Veterans—especially those not currently in the VA system—to trust VA for their mental health care. The communications highlighted that VA is valuable, desirable, and convenient—and that help is always available.

*I created the full strategic communications plan. The materials shown here are excerpts. The full plan belongs to the client and can’t be shared in full, but this sample reflects the broader strategy and intent.

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OTED WHTT

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Montgomery EDI