Suicide Prevention Month Strategic Communications
Executive Messaging for VAās Office of Transition and Economic Development (OTED)
I developed the strategic communications plan* and executive briefing for VAās Suicide Prevention Month campaign to help Veterans better understand and access lifesaving mental health resources. The campaign aligned with the VAās national strategy and emphasized a āOne VAā experience to avoid confusion and ensure consistency across platforms. I created messaging, outreach strategies, and social media content that encouraged Veteransāespecially those not currently in the VA systemāto trust VA for their mental health care. The communications highlighted that VA is valuable, desirable, and convenientāand that help is always available.
*I created the full strategic communications plan. The materials shown here are excerpts. The full plan belongs to the client and canāt be shared in full, but this sample reflects the broader strategy and intent.