Montgomery Economic Development Initiative (EDI) Communications

Strategic Messaging for VA’s Office of Transition and Economic Development (OTED)

I led the strategic communications plan* and executive briefing for the Montgomery Economic Development Initiative—an outreach effort designed to help Veterans in Alabama access benefits, find employment, and connect with resources that support their economic well-being. The plan addressed barriers to access, such as mental health challenges, transportation issues, and lack of awareness. I developed messaging, outreach strategies, and materials tailored to Veterans across the Vietnam, Gulf War, and Post-9/11 eras. The communications reinforced a clear message: VA is valuable, desirable, and convenient.

*I created the full strategic communications plan. The materials shown here are excerpts. The full plan belongs to the client and can’t be shared in full, but this provides a strong overview of the broader strategy and scope.