2022 PACT Act Executive Communications Toolkit

Strategic Engagement by Era for VA's Office of Transition and Economic Development (OTED)

I led the strategic communications plan* and executive briefing to support the rollout of the Sergeant First Class Heath Robinson Honoring our Promise to Address Comprehensive Toxics (PACT) Act—a law that expands health care and benefits for Veterans exposed to toxic substances. I turned complex legislation into clear, targeted messages for Service members, Veterans, and their families from the Vietnam, Gulf War, and Post-9/11 eras. I created social media content, print materials, and outreach tools to help these audiences understand and access their VA benefits. The strategy delivered one clear message: VA is valuable, desirable, and convenient.

*I created the full strategic communications plan. The materials here are excerpts. The full plan belongs to the client and can’t be shared, but this offers a strong overview of the broader effort.