Recognition
Both the MC-R PMO and A&I Online communications strategies received Platinum MarCom Awards—the competition’s highest honor. These awards recognize outstanding achievement in marketing and communications, affirming the impact of clear strategy, stakeholder alignment, and measurable outcomes in advancing FMCSA’s safety mission.

Strategic Communications for FMCSA Safety and Data Initiatives

Federal Motor Carrier Safety Administration (FMCSA), U.S. Department of Transportation

I developed strategic communications plans* for two major FMCSA initiatives: the MC-R PMO and A&I Online. These efforts supported FMCSA’s mission to improve roadway safety through data-driven decision-making, operational transparency, and targeted stakeholder engagement.

For the MC-R PMO, I created a comprehensive communications strategy to position the Program Management Office as a formal, high-impact function within FMCSA. I led stakeholder segmentation, developed SMART goals, and built tactics to improve internal awareness, streamline communication processes, and strengthen partnerships with DOT, Congress, and academic institutions.

For A&I Online, I built a plain-language strategy to boost awareness and usage of FMCSA’s safety data tools. The plan engaged internal staff, state partners, researchers, and the public—emphasizing the platform’s role in reducing crashes and informing safer commercial motor vehicle policy.

Both plans focused on clarity, consistency, and measurable impact—ensuring FMCSA communications aligned with safety goals and empowered stakeholders to take action.

*I created the full strategic communications plans. The materials here are excerpts. The full plans belong to the client and can’t be shared in their entirety, but these samples reflect the broader strategy and execution approach.